But building personalized features is not easy. It requires a lot of data engineering, machine learning, and infrastructure work that can take months or even years to develop and maintain. And even then, it can be hard to measure the impact of personalization and understand why certain decisions are made for each user.
That's why we created Shaped, an API for ranking. Shaped is a platform that allows developers to easily add personalized features to their applications or websites using state-of-the-art deep learning models. Shaped integrates directly with your favorite data warehouse, making it easy to start improving your engagement, conversion, or retention metrics in days.
With Shaped, you can build powerful ranking models that understand the content your users are most likely to engage with or buy. You can use this understanding to create personalized discovery pages, feeds, recommendations, and marketing communication that your users will love.
Shaped is not a black box. We provide interpretable insights for our models so that you can understand what personalized decisions are being made for each user and why. You can also customize your models with your own business logic and preferences.
Shaped was created by the AI researchers and engineers that built the ranking models for Facebook. Our mission is to make state-of-the-art deep learning infrastructure accessible to more companies. We believe that personalization is the future of user experience and we want to help you shape it.
If you want to learn more about Shaped and how it can help you grow your business with personalization, visit our website at https://www.shaped.ai/ or contact us at [email protected]. We'd love to hear from you!
