What is Mutiny?
Mutiny is a website personalization tool that lets you target and show the most relevant content to your visitors based on their industry, company size, funnel stage, advertising campaign, and web activity. You can use Mutiny to create personalized experiences for different use cases, such as:
- Website conversion: Show the right value proposition, social proof, and call to action to each visitor based on their needs and interests.
- Account-based marketing: Create 1:1 landing pages for your target accounts that highlight their pain points, use cases, and success stories.
- Scale paid acquisition: Match your landing pages to your ads and optimize them for conversions and cost per lead.
- A/B testing: Build, test, and optimize your website variations with automatic hold-out testing and analytics.
How does Mutiny work?
Mutiny is easy to use and does not require any coding or data science skills. Here are the main steps to get started with Mutiny:
1. Connect your data sources: Mutiny integrates with the sales and marketing tools you already use, such as Salesforce, HubSpot, Segment, Google Analytics, and more. You can also upload your own data via CSV or API.
2. Choose your audiences: Mutiny uses AI to suggest the best audience segments for you based on your data and goals. You can also create your own custom audiences using any criteria you want.
3. Edit your website: Mutiny has a visual editor that lets you change anything on your website without code. You can also use Mutiny's AI to generate high-converting headlines for select audiences.
4. Publish and measure: Mutiny lets you preview and publish your personalized experiences instantly to your target audiences. You can also see how they are performing with Mutiny's analytics dashboard that shows the impact on leads, pipeline, and revenue.
Why should you try Mutiny?
Mutiny is a powerful tool that can help you increase your website conversions and revenue by showing the right message to the right visitor at the right time. Here are some of the benefits of using Mutiny:
- Increase conversions: Mutiny customers have seen up to 442% increase in meetings booked, 60% increase in signups, and 197% increase in conversions by using website personalization.
- Save time and resources: Mutiny lets you personalize your website without engineers or data scientists. You can launch personalized experiences in minutes instead of weeks or months.
- Prove ROI: Mutiny makes it easy to measure the results of your personalization efforts by showing the lift on leads, target accounts, pipeline, and revenue.
If you want to see how Mutiny can help you turn your website into your #1 revenue channel, you can browse real customer examples or book a demo with their team.
