LensAI was founded by Pavel Shkliaev and Konstantin Kosenkov, two IT entrepreneurs and developers with extensive experience in building and launching start-up projects. They came up with the idea of LensAI when they noticed that their kids were interested in some items they saw in online videos, but they had no easy way to find and buy them.
LensAI aims to bridge this gap between inspiration and purchase by turning any visual content into an e-commerce marketplace. How does it work? LensAI uses an associative thinking artificial intelligence that analyzes visual, textual, and audio content in real time and embeds relevant ads into the content. These ads can be either brand awareness ads or product ads, depending on the advertiser's goals and the user's preferences.
LensAI claims that its solution benefits all the key stakeholders of the digital advertising ecosystem: advertisers, publishers, and users. For advertisers, LensAI promises significant ROI for marketing investments by delivering precise ad targeting and engaging visuals. For publishers, LensAI offers innovative ad slots that are previously unoccupied in-image and in-video spaces that receive users' maximum attention. For users, LensAI provides intelligent ads that are less intrusive, eye-pleasing, highly relevant to the content, unobtrusively placed, and clickable.
LensAI also believes that its solution is the future of contextual advertising in a privacy-first-and-foremost world. Unlike traditional methods of tracking users and collecting third-party cookies, LensAI respects user privacy and delivers relevant ads without compromising user trust.
If you are interested in learning more about LensAI or getting early access to its platform, you can visit their website at https://lens-ai.com/ or schedule a call with them.
